Must-See-Homes.com
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Deborah Elliott agent
(352 ) 408-3868
What does a Listing Agent do?
A listing agent plays a key role in the sale of homes and vacant land, navigating a complex landscape of tax laws, zoning changes, assessments, building codes, banking regulations, required Seller's Disclosures and more. To provide the best service, a competent agent stays updated on market trends, legal changes, and industry best practices.
Initial Consultation and Marketing Analysis
Before signing a listing agreement and putting your property on market, the agent will have an in-depth conversation to understand your goals and timeline. Based on this, they will provide a Comparative Market Analysis (CMA) to recommend a competitive listing price. The purpose of a CMA is to analyzes recent sales in your neighborhood or region, offering insights on pricing strategies, pros, and cons while excluding the reconstruction costs and rental rates included in an appraisal. This will aid you in visualizing different pricing strategies.
Pre-Listing Guidance
Title Company & Title Search: The agent will explain the title search process to ensure there are no surprises.
HOA Disclosures If applicable, the agent will ensure you understand any fees and disclosures required by your homeowners' association.
Pre-Listing Documents The agent will assist you in gathering documents like deeds, previous title policy and surveys alonging with explaining how they benefit you
Insurance Advice For your vacant property and advise on insurance considerations for potential buyers that could affect your sale.
Property Preparation
Staging and Repairs The agent may suggest cost-effective repairs and staging tips to improve appeal and marketability. It is important to recognize when some elbow grease and planning will provide added value rather than attempting to spend your way to a higher market value.
Often it is the little things that benefit the most dollar for dollar
Decluttering & Depersonalization Recommendations may be made to create a neutral, welcoming space that highlights your property's best features and maximizes Buyer Appeal.
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Marketing & Promotion
Once listed, the agent will:
Create compelling marketing materials which highlight the best features, benefits and lifestyle factors of your property.
Acquire Buyer leads with flyers, social media posts, print and online ads along with utilizing networks and programs not available to non-Realtors
Host and promote open houses and manage the logistics.
Monitor on-line listing performance and call logs and adjust marketing efforts accordingly.
Keep sellers updated on market trends and provide ongoing insights.
Negotiation & Contract Management
When an offer is received, the agent will:
Verify the buyer's financing and/or their available funding.
Thoroughly review and clearly explain to you the Seller all potential closing costs along with each and every contract clause so that you have a firm understanding of your rights, any potential pitfalls and remedies.
Negotiate on your behalf and with your input to secure the best terms and price, including contingencies, counteroffers and responses to any inspection requests.
Manage communication with all parties involved (buyer, buyer’s agent, escrow, title company).
Closing Process
As the sale progresses toward closing, the agent will:
- Coordinate inspections and help gather necessary documents for closing.
- Ensure smooth communication with the escrow officer and other parties.
- Advise on potential challenges with appraisals and financing, including strategies for dealing with appraisal gaps.
- Attend the closing to ensure all paperwork is signed correctly.
- Assist with the transfer of utilities, prorating closing costs, and other post-sale tasks.
- Provide recommendations for moving services and help with the final walkthrough.
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